Welcome to Reflective Web. My name is Micah Hirota Swabb. I live in Haiku, Maui and I am the creator of this web site.
In October of 2007, I decided to leave my position as the Lead Web User Interface Developer at the advertising firm, McCann Erickson, in order to start Reflective Web. My previous three years at McCann were spent along side meticulous project managers, talented designers, and the advertising industry’s brightest interactive strategists.
Like my co-workers, I took pride in designing and delivering multinational web sites and email campaigns. Our clients consisted of technology companies like Microsoft, Verizon Wireless, McAfee, Good Technologies, and Plantronics.
The rigorous standards of these high profile projects advanced my understanding of semantic based mark-up, web standards, advanced CSS, Ajax, Javascript, Flash, HTML emails, and web site localization. Working in a busy ad agency taught me how to handle complex projects with multiple concurrent deadlines. I learned how to bridge communication gaps between various groups within the company, while building my reputation as a dependable, direct and experienced web developer.
Now that I’ve created my own web design firm, Reflective Web, I continue to use the same skilled and pragmatic approach to building web sites. From putting together a quote and project proposal, to seeing the work through to completion, I am there through the entire process.
Reflective Web provides reflective web design services, so that your image comes through crystal clear to your customers. The following is a list of our specialized web and graphic design services:
- Webdesign
- Search engine submission and optimization (SEO)
- Creative branding – for example: logos, business cards, letterhead, and stickers
- Implementing content management software (CMS) like Joomla and blogging software like WordPress
- E-commerce web sites using PayPal, and shopping cart plugins
- Email newsletters and online advertisements
Here are some advantages to using Joomla and WordPress:
- Add and update web content from the admin area – saving you money and allowing you to assume control of your web site
- No licensing fees for open source software distributed under GNU licenses
- Established and mature software with large user base
- Customizable templates to reflect your brand identity
- Add to the software’s functionality using plug-ins and extensions
- Add e-commerce capability to Joomla using extensions
Reflective Web is here to help you create your reflection on the web.
My request a proposal page will guide you through the first step of the process – imagining what your reflection looks like.
Curious to see what I’ve done for other people, companies, and organizations? Check out my web portfolio.
Curious about what I did before working at McCann Erickson? View my resume.
Want to just say, hi? Send me an email.

